Friday, May 16, 2014

'Awakening of the Manadate"



Here comes the" Modi Lehar ", All that started a year back reached its final destination today to the most prestigious and powerful position of Prime Minister of the country. The man we defined above is none other than the Gujarat Chief Minister Narendra Modi.

He has become the nation’s darling by virtue of his qualities and splendid achievements. Gujarat Chief Minister Narendra Modi is also a great administrator and an equally great orator. He possesses all the qualities a true leader and a man of the masses needs to possess. He is a man with a vision and innovation. He is able to recognise merit and talent. He is not narrow-minded and is a selfless man. He induces those who work with him to respect the cardinal principles of governance so that the people feel that they are an integral part of the system.

He is honest to the core. He has no personal axe to grind and remains aloof from his relatives. He has a good old and compassionate mother, but he doesn’t live with her, not because he doesn’t want to, but because he has many things to do for his State, his society and his nation. At the same time, he takes complete care of his mother like an obedient, caring and indebted son.

 


What Made Him Win:
  • Social Media :Twitter, Facebook, Google+, Youtube, Tumblr, Pinterest, Flickr, Ipad/Iphone/Android applications you name it and Narendra Modi is there! On Twitter, Modi has 3.97 million followers, a swooping 8 digit number, which hardly any politician has ever achieved. The website created for him; www.narendramodi.in is enticing as it provides eye-catching facts and graphics. The most interesting part is that you can actually hear Narendra Modi's rallies in your own native language 

  • TV/Newspaper Advertisements:
    Who doesn’t know about catchy phrase “Ab ki bar, Modi Sarkaar”? we have heard it about a million times now, playing between almost all our favourite TV shows. The newspapers will suddenly start to look different as no more will a page long advertisement of Modi will be flashing in our eyes. And with all these attempts of propaganda, modi has in fact stolen the limelight of every other national news reported.
    It seems that the Bharatiya Janata Party candidate has left no stone unturned, no propaganda medium unexploited. We are just a day away from finding out whether all this effort will pay off. In this Lok Sabha elections time period, Modi has made many followers and many critics too, but one cannot deny the enticing flavour of propaganda that he has brought in this election season.  
  • A political twist to the scandalous Koffee with Karan, the Chai pe Charcha was another medium used to propagate the Modi views. Modi conducted discussions with people at a tea stall through satellite, DTH, Internet and mobile. This was yet another promising and innovative campaign making the most of his roots as a chaiwallah. 
 
  • Bharatiya Janata Party carried out the usual election rallies with a professional twist. event management companies, advertisement firms were all brought in to make the campaigns more creative and impactful. They were organised like a corporate event with the party employing all the tools to reach out to the voters.  He is known to have held 437 rallies, 5827 events, covering almost 3 lakh kilometres.  
  • Keeping up with the technology, Modi started a new trend; '3D Hologram Rallies'. According to their website this allows him to hold a 100 rallies simultaneously. He appeared in his holographic avatar in over a 1000 rallies. The innovative efforts being made to attract voters, stirred an excitement amongst the masses. 
  • The strong point of this strategy is that it gets Modi national coverage. If he attacks Sonia Gandhi's trips abroad and Robert Vadra's cozy deals and Pakistan's terrorism, he is assured some space on the front pages of newspapers across India, not just Gujarat. And he is also assured valuable time on the news channels, which is denied to chief ministers who purely talk about local things, for instance Shivraj Chauhan. His skill in packaging this material is such that it is inevitably entertaining and interesting, ensuring continued coverage. The other strength of this strategy is that other leaders from Gujarat, say the Congress state leaders, are crowded out and have to fight for media space to talk about their issues.


Mr. Modi speaks genuinely from his heart. Unlike many other pretentious Indian politicians, the sincerity in NaMo's speeches is rather evident from his affirmative body language with his face always being in a relaxed state. Some entrepreneurs and American firms have praised NaMo for his honest and transparent governance. Gujarat is flourishing economically since many policies were implemented in cooperation with American companies.  Mr Modi has consistently tried to innovate during his governance in Gujarat. The building of Mahatma Mandir and development of  'Dholera IR' are some brilliant examples of it. Moreover, he also ideated the hi-tech 3D extravaganza campaign in 2012. It drew great flak from the opposition (for the huge costs involved), but, well it proves that NaMo is constantly willing to transform the conventional.


As a leader it is extremely significant to take notice of your team members' opinions and also be accessible to everyone. Modi is very expressive on social media and his streams are updated very frequently. He makes it a point to talk on all issues concerning India and celebrate days of national importance. No wonder he has a whooping a number of 6.4millions fans on Facebook and over 2.8 million twitter followers. He is amongst the few to have conducted Google hangouts for connecting with more and more people. And, he also boasts the Narendra Modi android mobile application. NaMo gives you a chance to connect with him on the go - anyplace, anytime.

 
Lets See what he will deliver as "The Leader Of The Nation":)

7 comments:

  1. Well written Rupali. Highlighted what made NaMo win with his qualities as a leader.

    ReplyDelete
    Replies
    1. thank you Ms Shahi, All work under your influence :)

      Delete
  2. nice work !! But 1 important point missing in WHAT MADE HIM WIN is according to me is the ANTI CONGRESS WAVE all over the nation. This time it was more of a poor performance by congress than NAMO'S achievements .

    ReplyDelete
    Replies
    1. Thank you Robin, yes I missed that but as now you have mentioned that so I guess the blog is complete

      Delete
  3. How easy it has become for us to critically evaluate a leader these days and that has been possible only because of the show which these leaders have put up. Hope the change brings good to India !

    ReplyDelete
    Replies
    1. Thanks sakshi for reading and posting your views on the blog.

      Delete
  4. yes robin, Anti Congress wave all over the nation helps him to win the election

    ReplyDelete